Brand

Mission

Making women feel beautiful has been my dream since I was a child, and I am proud to have made it come true. Because every time a woman feels enchanting wearing one of my designs, the little girl still inside me smiles, proud to have given an emotion.

We women love to express ourselves through the clothes we wear—they are our second skin, an extension of our personality, telling the world who we are and what we do.

This is why I design clothes: to give that unique emotion that comes from wearing something that makes us feel special and one of a kind.

Paola Deri, designer

Vision

Paola Deri was born from the desire to make women feel beautiful—women who work every day to turn their dreams into reality.

The brand, strictly Made in Italy, is produced and distributed by Easy Style, a company founded and led by Paola Deri, designer of the eponymous brand. The company is based in Peccioli, a charming village in the Tuscan countryside, a special place where the tradition of craftsmanship has always been strong, allowing many women to stand out in the fashion world with determination and great passion.

Paola Deri style is created by a woman, for women—those who juggle work, family, and personal aspirations, seeking a style that makes them feel good about themselves in every moment of the day and every occasion.