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VISION

Paola Deri was born from the desire to make women feel beautiful—women who work every day to turn their dreams into reality.

Il brand rigorosamente Made in Italy viene prodotto e distribuito da Easy Style, azienda fondata e diretta da Paola Deri, designer del brand omonimo, con sede a Peccioli, splendido borgo nell'entroterra toscano, un luogo speciale, in cui la tradizione manifatturiera è sempre stata molto forte.

Lo stile Paola Deri nasce da una donna per le donne, che si destreggiano tra il lavoro, la famiglia e i propri personali desideri, in cerca di uno stile che le faccia stare bene con se stesse.  

Making women feel beautiful has been my dream since I was a little girl, and I’m proud to have made it come true. Because every time a woman feels radiant wearing one of my creations, that little girl inside me smiles—proud of having sparked an emotion. 

We women love to express ourselves through the clothes we wear: they’re like a second skin, an extension of our personality, telling the world who we are and what we stand for.


That’s why I design clothes—to gift that special feeling you get when you put on something that makes you feel truly unique and extraordinary.


Paola Deri, designer